Once you have persuaded your audience to trust you, it is essential that you live up to that trust by providing messages that make sense based on evidence and reasoning. To do this well, you must have a clear message in mind, and you must back it up with sound logic and reasoning. Consider the following tactics:
Have you ever found yourself in an argument where your opponent has evidence and you don’t? Here are three ways to challenge their evidence.
Do you ever know you're right about something but you don’t know how to challenge your opponent? Don’t just give up. Take the following steps to win.
There is a persuasive organizational structure that is almost spellbinding in its effects, because it engages the audience’s psychological needs. It’s called problem-cause-solution, and it’s easy to master.
I like stories of failure. I like to read about people who lose everything, who end up completely alone, and who are then forced to reinvent themselves from the bottom up, not because I enjoy other people’s misery, but because I would like to believe I could do the same if I had to. D.H. Lawrence wrote, “the brightest light throws also the darkest shadow.” When we see the great luminaries of humankind, we often forget that their successes may hide dark pasts, filled with failure and embarrassment. That’s why I love the story of Demosthenes.