How to Craft the Right Logos Appeal 

Once you have persuaded your audience to trust you, it is essential that you live up to that trust by providing messages that make sense based on evidence and reasoning. To do this well, you must have a clear message in mind, and you must back it up with sound logic and reasoning. Consider the following tactics: 

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The Ethos, Logos, Pathos Strategies You Need to Know: How to Sequence the Three Appeals

Most students have heared about ethos, pathos, and logos: the famous three rhetorical appeals that come from ancient Greece. But did you know there is a way of sequencing these appeals for the biggest persuasive impact?

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