Creating human connection in a Zoom call or webinar is even more important than in “real life.” This blog series will teach you how to create engagement in virtual environments by appealing to all learning styles. This blog considers visual learning.
Benjamin Franklin famously said: “Tell me and I forget. Teach me and I may remember. Involve me and I learn.” Involvement is essential to learning, and yet getting people involved in the learning process is becoming more and more difficult in a screen-mediated world.
Once you have persuaded your audience to trust you, it is essential that you live up to that trust by providing messages that make sense based on evidence and reasoning. To do this well, you must have a clear message in mind, and you must back it up with sound logic and reasoning. Consider the following tactics:
Most students have heared about ethos, pathos, and logos: the famous three rhetorical appeals that come from ancient Greece. But did you know there is a way of sequencing these appeals for the biggest persuasive impact?