How to Craft a Good Pathos Strategy

Tell a story. No matter how often research reaffirms the power of storytelling, people forget to tell stories. Stories trigger emotion, build connection, and increase desire. If you can end your message with a story that is brief, relevant to the topic, and carries a little emotional weight, you will be far more persuasive. Here’s how to tell a good one.

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The Ethos, Logos, Pathos Strategies You Need to Know: How to Sequence the Three Appeals

Most students have heared about ethos, pathos, and logos: the famous three rhetorical appeals that come from ancient Greece. But did you know there is a way of sequencing these appeals for the biggest persuasive impact?

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