How to Craft a Good Pathos Strategy

Tell a story. No matter how often research reaffirms the power of storytelling, people forget to tell stories. Stories trigger emotion, build connection, and increase desire. If you can end your message with a story that is brief, relevant to the topic, and carries a little emotional weight, you will be far more persuasive. Here’s how to tell a good one.

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How to Craft the Right Logos Appeal 

Once you have persuaded your audience to trust you, it is essential that you live up to that trust by providing messages that make sense based on evidence and reasoning. To do this well, you must have a clear message in mind, and you must back it up with sound logic and reasoning. Consider the following tactics: 

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How to Disable the Fight-or-Flight Response Once it Has Already Kicked In

There is a lot of research and advice on how to avoid the fight-or-flight response before it kicks in: visualization, breathing, preparation, etc. But what if it’s too late, and your voice gets shaky, your mouth gets dry, and your hands start trembling?

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Advice to Be Passionate Usually Misses the Mark. Four Ways to Bring the Right Amount Emotion to Your Presentation.

People are puzzled by how much feeling to use in a presentation. Calls to be “more passionate” or “less emotional” usually miss the mark. Here are 4 ways to give your speaking the right vibe.

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