Benjamin Franklin famously said: “Tell me and I forget. Teach me and I may remember. Involve me and I learn.” Involvement is essential to learning, and yet getting people involved in the learning process is becoming more and more difficult in a screen-mediated world.
Tell a story. No matter how often research reaffirms the power of storytelling, people forget to tell stories. Stories trigger emotion, build connection, and increase desire. If you can end your message with a story that is brief, relevant to the topic, and carries a little emotional weight, you will be far more persuasive. Here’s how to tell a good one.
Once you have persuaded your audience to trust you, it is essential that you live up to that trust by providing messages that make sense based on evidence and reasoning. To do this well, you must have a clear message in mind, and you must back it up with sound logic and reasoning. Consider the following tactics:
You might have heard of the three rhetorical appeals - ethos, logos, and pathos. But ethos should come right up front. Here’s how to do it right.
Most students have heared about ethos, pathos, and logos: the famous three rhetorical appeals that come from ancient Greece. But did you know there is a way of sequencing these appeals for the biggest persuasive impact?
It’s amazing how much smarter you can feel and appear when you know some new vocabulary. Here are five debate terms you should know if you want to argue with more confidence.
Have you ever found yourself in an argument where your opponent has evidence and you don’t? Here are three ways to challenge their evidence.
Most people assume that fighting and arguing are the same thing. They’re not. An argument is a logical process, and it includes 3 key elements.
Many people still do not fully understand the benefits of storytelling, let alone how to tell a good story. Told well, stories build emotional connection and trust, make you better at speech delivery, and dramatically increase persuasion.
I like stories of failure. I like to read about people who lose everything, who end up completely alone, and who are then forced to reinvent themselves from the bottom up, not because I enjoy other people’s misery, but because I would like to believe I could do the same if I had to. D.H. Lawrence wrote, “the brightest light throws also the darkest shadow.” When we see the great luminaries of humankind, we often forget that their successes may hide dark pasts, filled with failure and embarrassment. That’s why I love the story of Demosthenes.