How to Craft a Good Pathos Strategy

Tell a story. No matter how often research reaffirms the power of storytelling, people forget to tell stories. Stories trigger emotion, build connection, and increase desire. If you can end your message with a story that is brief, relevant to the topic, and carries a little emotional weight, you will be far more persuasive. Here’s how to tell a good one.

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How to Craft the Right Logos Appeal 

Once you have persuaded your audience to trust you, it is essential that you live up to that trust by providing messages that make sense based on evidence and reasoning. To do this well, you must have a clear message in mind, and you must back it up with sound logic and reasoning. Consider the following tactics: 

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The Ethos, Logos, Pathos Strategies You Need to Know: How to Sequence the Three Appeals

Most students have heared about ethos, pathos, and logos: the famous three rhetorical appeals that come from ancient Greece. But did you know there is a way of sequencing these appeals for the biggest persuasive impact?

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The Crazy Persuasive Power of Stories, and Six Simple Steps to Telling a Good One

Many people still do not fully understand the benefits of storytelling, let alone how to tell a good story. Told well, stories build emotional connection and trust, make you better at speech delivery, and dramatically increase persuasion.

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The Greatest Orator in World History Began as a Failure. Here’s How He Changed.

I like stories of failure. I like to read about people who lose everything, who end up completely alone, and who are then forced to reinvent themselves from the bottom up, not because I enjoy other people’s misery, but because I would like to believe I could do the same if I had to. D.H. Lawrence wrote, “the brightest light throws also the darkest shadow.” When we see the great luminaries of humankind, we often forget that their successes may hide dark pasts, filled with failure and embarrassment. That’s why I love the story of Demosthenes.

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